Digital Marketing Masterclass - Kuala Lumpur

Digital Marketing Masterclass-Kuala Lumpur. This intensive 2 day Digital Marketing Masterclass will take you through the practicality of Digital Marketing; SEO, PPC, Digital Analytics (Metrics) ROI, and other techniques

Start

November 29, 2017 - 8:30 am

End

November 30, 2017 - 5:30 pm

Address

Kuala Lumpur   View map

Overview

In an omniscreen, multi-device world, where social proofing can mean the difference between massive success and dismal results, so many businesses still struggle to get digital marketing right. Digital marketing can be expensive when done incorrectly… or worse, not at all – and this course is to make sure you get the most from your efforts.

This intensive 2 day Digital Marketing Masterclass will take you through the theory of Digital Marketing; get to know the landscape, which brands do it well or not, understand digital analytics and key metrics for measurement across your channels and learn The Digital Co strategic framework – PACCE. Day 2 of training is about putting that theory into practice. Learn about the digital marketing channels available, how they fit into the strategic framework and how they match your objectives. There are group exercises, 1-on-1 time with our experts and the chance to use your new- found-knowledge under the watchful eye of industry trainer.

Facilitated by Speaker, Coach – SEO, Content Marketing, UX & Optimisation – Paul Monteath

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Who Should Attend

The course is tailored to intermediate-advanced attendees who are currently practicing digital marketing and looking to take their knowledge to the next level. This group includes professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques.

The course is aimed at all types of organizations such as large corporations, government agencies, small businesses and non profit entities.

Key Benefits to Attendees

Each session is dynamic and fast paced, designed to introduce you to a myriad of new ways to think about how you market, promote and sell your business:

  • Digital marketing in perspective – techniques, objectives & track performance
  • How to identify, understand & target your audience
  • The PACCE digital marketing framework that focuses on you & your business
  • The digital marketing channels available & how to use those relevant for you
  • Digital marketing strategy – situational analysis, objectives, strategy models and implementation
  • Track, monitor & measure performance, tailoring marketing activity based on success metric
  • Social Media marketing in a business context
  • Measure & analyse your mobile-first strategy

For every session discussed practical group or individual exercise or case study will be deliberated.

Course Outline

PROGRAM AGENDA – Day 1

THE DIGITAL MARKETING LANDSCAPE; BOTH NOW AND FUTURE
The Digital Marketing Landscape
•    Current Digital Landscape
•    Brand Success & Failures
•    Important Existing Trends
•    The Future of Digital

Building a Digital Marketing Strategy
•    Using PACCE Model
•    Planning:
▪ Identify & Understand your audience
▪ SWOT Analysis of your Brand
▪ Setting Objectives, Measurement metrics & ROI
▪ Creating a Strategy
•    Awareness:
▪ Understanding how your audience find you
•    Consideration:
▪ Identify & capitalise on what makes a customer choose you
•    Conversion:
▪ Encouraging your customers to Act
•    Engagement:
▪ Building the relationships you want with customers
•    Marketing Technology
•    Budget Control
•    Group & Individual Activity

     The Digital Marketing Building Blocks
•    Trading Vs Brand Marketing
– Planning for success
•    Digital Analytics (Metrics)
– Understanding what good looks like
– Making Data-Informed Decisions
– Attributing success
•    Customer Journey & Usability
– Being Mobile Ready
– Touchpoints
– Conversion Rate Optimisation

•    A series of practical exercises that will;
– Immerse the attendees into the content
– Coach attendees across 3 building blocks of digital marketing
– Group interaction

PROGRAM AGENDA – DAY 2

DEEP DIVE INTO ADDITIONAL DIGITAL MARKETING BUILDING BLOCKS
Deep Dive Into Advanced Tactics
•    Owned Media Channels
– SEO Tactics
– Email Marketing Strategies & Tactics
– Advanced Content Marketing Tactics
•    Paid Media Channels
– High performing Display & Programmatic
– PPC Tactics
•    Earned Media Channels
– Utilising Paid & Social Media for success
•    Group & Individual Activity

•    Group Discussion
– Series of questions to get the group thinking
– Discussions around challenges, real-life examples and more
•    What would you… START | STOP | CONTINUE

For the full outline of the program kindly contact us at info@rembellgroup.com
In-House Training
If you have group of people with similar needs and you are looking for more cost – effective approach, Rembell Group will bring this course directly to your workplace. Further, this course can be customized to fit specific requirements and needs of your organization. For more information on this kindly contact us at: iht@rembellgroup.com

 

 

MORE DETAIL

Website

www.rembellgroup.com

Phone

+603 41442884

Email

info@rembellgroup.com

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